Special attraction: Visit to one 5-star property

Unit

No.

Topics

No. of

lectures

1

Understanding tourism

·        Meaning & concepts

·        Types of tourism

·        Motives of tourism

7

2

Management of Tourism Services

·        environmental analysis and current Market Trends

·        Understanding tourist needs and Catering to the same   

5

3

Marketing of Tourism Packages

·        Development of service package

·        7 P’s of tourism services

·        Special issues and challenges for the managers

 

8

4

Environmentally Responsible Tourism  

& Tourism Regulations

5

5

·        Unique Features of Indian Tourism

5

 

 

 

Suggested Reference Material –

1.   Marketing for Tourism by Holloway e-book

2.    Handbook of Tourism Management Majeed Shafiee

3.    Services Management Harsh Verma

4.    Advanced book on marketing of tourism Ravee Chauhan

Teaching Methodology –

1.    Discussions and Case studies

2.    Videos

3.    Field visits

 

Expected Outcome – After studying this subject the students should be able to grasp the unique characteristics of tourism services.


Downloads :
Life Skill Programme in Pachgani (.pdf).