Programs

Home - Programs - 5

Digital Marketing - Credits : 3

 

 

No.

 Topics Objectives Subjects covered No. of hrs.
1 Introduction To understand how digital marketing work. 1.1 Introduction about Digital Marketing
1.2 Importance of Social Media
1.3 User Data Collection
1.4 Payment Gateways		  
2 Self Discovery Self Discovery 2.1 Finding Interest
2.2 Finding Skill
2.3 Goal Setting		  
3 Affiliate Marketing To understand own niche product and basic digital production . 3.1 Niche Product List
3.2 Amezone Affiliate Program
3.3 Flipkart Affiliate Program
3.4 Posting on social Media
3.5 Google Trends		  
4 Freelancing To understand own skills and apply with redefined one. 4.1 Introduction about Freelancing
4.2 Branch in Freelancing

 

  • Designing
  • Video Making
  • Writing
  • Programming
  • Fun and Life Stylish
  • Social media Marketing
  • Business

4.3 Promoting Freelancing Glg

  
5 OP Understand search engine optimization and search engine
marketing with keywords.		 5.1 How do search engine work ?

 

  1. Indexing and Crawling Basics
  2. Optimizing Crawl Budget
  3. Introduction to SEO

5.2 Organic Search vs. Paid Search Results.

  1. Anatomy of a Search Result (Search Snippet)
  2. What in On-Page SEO (content, Architecture, html)
  3. What is Off-page SEO/Link Building (Social, Content-based

5.3 Keyword Research

  1. Google Keyboard Planner Tool
  2. Google Trend

5.4 ON-PAGE SEO

  1. Html Basics
    • Web Page Basics: What is Html, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META tags, IMG,A
  2. ON -PAGE SEO ELEMENTS
    • Crawling: XML, HTML, sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based Content)
    • Negative on page to avoid >/li>
  3. SCHEMA MARKUP
    • What is Schema and Why is it relevant to SEO
    • Schema Types- Micro, JSON-LD
    • Common JSON Schema Tags- Organisation, WEbsite, Blog , Local Business
    • How Schema Shows up in SERPs

5.5 OFF-PAGE SEO
5.5.1 LINK BUILDING

  • What is Link Building?
  • Link Building Tactics
  • Manual Link Building Process
  • Link building Metrics

5.5.2 SOCIAL SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribed and Other Social Channels For SEO

5.5.3 LOCAL SEO

  • Google My Business, Bling Places
  • Local Pages on your Website
  • Local Listing/ Citations

5.6 What is Google AdWords?Why Google AdWord?
5.7 Shopping and Mobile-specific campaign types and when/why
5.8 Creation of Search Network Campaign

  • Ad
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DIKI
  • Ad Extensions
  • Keyword Research
  • Tools-Keyword Planner and Estimator
  • Keyword Match Types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the search Network Campaign using
    Match Types, Ad Text Best Practices, etc.
  
6 Media Social Marketing arke Apply Social Media Marketing and Brand Awareness Strategy 6.1 Facebook Marketing

 

  1. Creating Content For Facebook and Social Media
    • Why Content is the Foundation of SMW?
    • Psychology of Social Sharing
    • Building Content that is Inherently Shareable

6.2 Facebook Marketing

  1. What is Facebook Marketing?
    • Facebbok Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager
  2. How does Facebook Advertising Work ?
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

6.3 Instagram and LinkedIN Marketing

  1. Marketing on Instagram
    • Optimizing Ypur Instagram Business Profile
    • Crafting an Instagram content Strategy
    • Best Practice
    • Influence Marketing on Instagram
    • Analytics and Measurement
    • Instagram Ads
  2. LinkedIn as a Marketing Platform
    • LinkedIN for Personal Branding
    • Brand Marketing
    • LinkedIn Company Pages
    • LinkedIN Ads

6.4 Twitter and Snapchat Marketing

  1. Twitter Marketing
    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Pinterest Marketing And Creating a successful Digital Market
  2. Pinterest Marketing
    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Analytics and Measurement
  
7 Youtube To understand passion and earning from youtube 7.1 Finding YouTube Topic
7.2 Youtube Marketing
7.3 Evening from youtube		  
8 Blog Writing To understand blogging and content writing. 8.1 How to write a blog
8.2 Blog Promotion
8.3 Blog Earning		  
9 Digital Publishing Production Able to Publish own Digital Product 9.1 What is Digital Publishing?
9.2 Formula for Online Entrepreneur
9.3 Kindle Direct Publication
9.4 Niche Selection
9.5 Launching your Passion Product		  
        48