SKC 026 Content and Creative Writing

Credits: 2
Fees: 2000/-
Coordinator: Bharati Upadhye

Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter

A few basic content writing skills are a must for any writer to succeed. From attention to detail to editing your own copies, today, a content writer has to combine creativity, data, and technology to be successful at his craft.

Content is nothing but information. In content marketing, this content is written in the form of blogs, articles, videos, images, emails, or a combination of all. Quality content is one of the main reasons for the success of digital marketing strategies. According to the Social Media Examiner, 58% of marketers feel that ‘original written content’ is the most important type of content, outdoing visuals and videos. Though graphical representation and videos are part of the content, there is more value for the written word. For content to catch readers’ eye, it needs to be of some use to them while being optimized for search engines. Who brings all of this together? A writer with good content writing skills, of course! Written content is an art, and the content writer is the artist.